1000+ subscribers!

🏁 Eureka! 🍾 The champagne corks are popping, and the 🎉 confetti is raining down as we celebrate a monumental milestone in the epic saga of this humble newsletter:

Our little digital family has blossomed into a bustling community of over 1000 curious souls.

But dear subscribers, does one merely stop after a taste of victory? 

Nay! Let us now set our sights higher, bolder, and more audacious.

5000 subscribers, brace yourselves, for we are coming to claim more hearts and minds!

To infinity and beyond! (Or, you know, just 5000.)

A special welcome to our NEW SUBSCRIBERS! To read previous posts, go here.

Ok, today we will:

1. revisit Prompt Engine Optimization (PEO)

2. share thoughts on why lawyers should care about PEO

3. talk about the AI-driven over-employment movement in the workforce

4. give you prompt tips + a bonus hack

5. talk news you can use

🎓 Today’s newsletter is sponsored by my Billable Hour Sprint Course.

Learn the secrets of law firm finance so you can better understand how you are being measured (lawyers) and how decisions are made (business of law folks).

Check out the preview video at https://boldduckstudio.pro/

Remember, WE are the product

The rise of generative AI search is changing how users interact with search engines, shifting the focus from keywords to intent and context.

As users of search engines and generative AI tools, we are essentially the product these companies rely on to sell ads. With the advent of AI chatbot search products, how advertisers approach ad placement and search engine optimization is also changing. A new concept, Prompt Engine Optimization (PEO), is emerging as the next frontier for internet companies to place ads within chat responses, much like the traditional Search Engine Optimization (SEO) for text-based search results.

Google’s efforts to develop a new AI-powered search engine and introduce additional AI features through its "Magi" project reflect the company's attempt to maintain its market position amid growing competition from Microsoft's AI-powered Bing and potential revenue losses from Samsung's switch to Bing as its default search engine. By focusing on a more personalized and conversational search experience, Google aims to retain its user base and continue to serve as an attractive platform for advertisers.

As generative AI becomes more prevalent, marketers will need to adapt their strategies and consider how ads fit into the conversational nature of chatbot responses.

With PEO, advertisers will focus on optimizing their content for AI-driven platforms to ensure their brands are accurately represented and effectively reach their target audience.

It seems there is no escape for us. Ad dollars will be deployed into generative AI tools. Through PEO, ads will be seamlessly integrated into the conversational search experience.

Why lawyers and legal biz people should pay attention to the rise of PEO.

😇🛡️ Ethical considerations: The seamless integration of ads into conversational search experiences may raise ethical concerns related to consumer protection, misinformation, and potential manipulation. Lawyers will need to navigate these issues and advocate for fair advertising practices in the rapidly evolving AI-driven search ecosystem.

🌐⚖️ Evolving legal landscape: As AI chatbot search products and PEO become more prevalent, new legal and regulatory challenges may emerge. Lawyers will need to familiarize themselves with the latest search marketing technologies to advise their clients on compliance, intellectual property, and data privacy issues.

🧑‍💼🤖 Client expectations: As clients adapt to the new search marketing landscape, they will expect their legal representatives to be knowledgeable about AI-driven platforms and PEO. Lawyers will need to stay informed about the latest developments to provide effective legal counsel to businesses operating in the digital marketing space.

📈🎯 Marketing legal services: Law firms and lawyers must also adapt their marketing strategies to align with the new search marketing landscape. As PEO gains traction, legal professionals will need to optimize their online presence for AI-driven platforms to effectively reach potential clients and maintain visibility in an increasingly competitive market.

🤺🔏 Legal disputes: As generative AI tools and PEO disrupt traditional search marketing practices, disputes over ad placements, chatbot responses, and intellectual property rights may arise. Lawyers will play a crucial role in resolving conflicts and establishing legal precedents in this emerging field.

From Quiet-quitting to Overemployment

In a world where the trend of "quiet quitting" sees employees disengaging from their jobs, a contrasting phenomenon is on the rise: overemployment.

Key Points:

• The rise of overemployment, where individuals take on multiple full-time jobs with the help of AI chatbots like ChatGPT.

• AI chatbots can handle a significant portion of job responsibilities, making it easier for individuals to juggle multiple roles.

• Law firms should consider the implications of overemployment and job automation from both an employer and an advisory standpoint.

With AI chatbots like ChatGPT at their side, ambitious professionals are defying convention and juggling multiple full-time jobs, turning the traditional work paradigm on its head.

As AI chatbots like ChatGPT continue to gain popularity in the workplace, some professionals are using them to handle multiple full-time jobs simultaneously. This phenomenon, dubbed "overemployment," has been made possible by the growing efficiency and accuracy of AI tools, which has led some workers to take on more work than they would have been able to do alone. However, this trend raises important questions about the future of the job market and the potential for job automation.

The overemployed community is constantly exploring new ways to automate their work using AI tools like ChatGPT. These professionals often find that AI chatbots can handle a significant portion of their job responsibilities, freeing up time and energy to focus on other tasks. In some cases, ChatGPT has been used to generate business plans, internal documents, blog posts, and even grant applications, with users claiming the chatbot can often handle up to 80% of the work.

As a result, law firms should consider the implications of overemployment from both an employer and an advisory standpoint. As more people exploit AI chatbots to take on multiple jobs, it is crucial to understand the potential legal, ethical, and financial consequences of this trend. Additionally, as AI technology advances and more jobs become susceptible to automation, law firms must be prepared to advise their clients on the potential impact of AI on the job market and the workforce.

Prompt Tips to Remember + Bonus Hack

First, the Bonus Hack. Here is a video of it. Now, there are ChatGPT apps that do this but why not use free stuff - and it was really fast and easy.

Now the Prompt Tips:

Sometimes I overcomplicate my prompts. I am trying to test things and try out new approaches. Plus OpenAI keeps changing things on the back-end so getting consistent replies keeps getting more challenging.

That is why it is helpful to just return to the basics from time to time and be a bit more straightforward.

Tip #1: Ask ChatGPT for help with your prompt

To get decent results from ChatGPT, start with something like this:

▶︎▶︎ PROMPT: I'm planning on giving you the following prompt: [enter the prompt]. What details do I need to provide you to make sure your prompt is excellent and succinct?

Tip #2: Generating a prompt

If you cannot even think of a prompt, use the following one:

▶︎▶︎ PROMPT: I want to [your desired outcome]. What details do I need to provide you to get the best results?

Tip #3: Refining the response

Not all responses are created equal. ChatGPT varies in its quality and consistency of responses. Plus, as I said before, OpenAI keeps adjusting the model. So when you get a response that leaves you wanting more, don’t start from scratch right away - just refine it a bit.

▶︎▶︎ PROMPT: I liked this: [paste the segment you liked]. I didn't like this: [paste the segment you didn't like]. Can you change it to: [state the changes you'd like to see)? Please do that.

New AI Tool Video Walk-thru

What is it: Decktopus

What does it do: Uses AI to create your slides and decks for you with a boatload of other features

My take: This is a great tool to get you off go and for those that tremble when they think of having to create a deck. Decktopus is a fully featured design palette so you can use it like PowerPoint or Google Slides - with many added bonuses like having AI generate the design and contents.

For expert designers, this is likely not the tool for you.

News you can Use: 

EU AI Regulatory Update: Regulatory Hurdles in EU AI Legislation: A Boon for Lawyers Amid Stifled Innovation

The EU's proposed AI legislation threatens to hinder companies working with generative models, potentially widening the gap between Europe and AI powerhouses like the US and China. However, this presents opportunities for lawyers, who will be in demand to help navigate the complex regulatory landscape.

Entrepreneurs claim that the current legislation would subject large language models (LLMs) to excessive scrutiny and bureaucracy, regardless of whether they are used in sensitive areas like hiring or not. This has raised concerns among European companies and investors about their ability to compete with US giants such as OpenAI, NVIDIA, and Anthropic.

The AI Act draft, still under discussion, categorizes AI use into risk levels, including "low-risk," "high," and "unacceptable risk." As this act would be the first of its kind, it may influence regulations in other regions. High-risk use cases, such as AI in recruitment or credit analysis, would require companies to submit regular reports and undergo third-party audits.

Critics argue that treating all "general purpose AI" as high-risk could lead to unnecessary regulation and drain resources from companies trying to compete in the global market. They emphasize the need for better regulation that distinguishes between different use cases and technologies.

If the EU fails to create effective regulation, it could result in the region becoming more of a buyer than a seller in the AI market, stifling innovation and growth. While this could contribute to a competitive imbalance, it also opens up opportunities for lawyers and legal professionals to help companies navigate the intricate regulatory environment.

That's a wrap for today. Stay thirsty & see ya next time! If you want more, be sure to follow me on Twitter and LinkedIn.

DISCLAIMER: None of this is legal advice. This newsletter is strictly educational and is not legal advice or a solicitation to buy or sell any assets or to make any legal decisions. Please /be careful and do your own research.