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- 014 | It's Personas, Not Prompts
014 | It's Personas, Not Prompts
Brainyacts #14
The Generative AI newsletter for legal pros everywhere.
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This is day 14 of 100 (our goal - 100 consecutive days!) and today we will:
wonder about the discoverability of GPT prompts
generate 3 lawyer personas
write a more effective email to a certain persona
run a more effective meeting involving a certain persona
talk news you can use and lose
There are no stupid questions.
The tweet below hits on a fast-developing area of law -
the discoverability of GPT prompts. Who is the custodian? What are the privacy expectations?
This is a brilliant question and one no doubt that will be addressed in a number of ways. If you are a generative AI tool builder, considering this question might be prudent.
Could you inadvertently create a record of your understanding including your concerns and unsanitized musings in order to prompt an appropriate output? That could then be obtained and disclosed to challenge your more curated submissions and pleadings.
— LegalOpsHezzle (@LegalOpsHezzle)
12:04 AM • Mar 21, 2023
Ok, let's kick this off, shall we?
Today's Use Case: Meetings & emails
The practice and business of law are filled with many different types of personalities and personas. We have no shortage of stereotypes - good or bad. Feels like the bad outnumbers the good. 😞😫
Regardless, we have to interact with coworkers, clients, service providers, and bosses numerous times throughout the day. And, wow, it is tough to accommodate some of the idiosyncrasies and peculiar characters.
That’s why I am working on creating a persona library to share with you.
Why Personas?
Because most chat-driven AI tools (e.g., ChatGPT) do better when you give them context prior to asking them to do something; as I have shared in prior newsletters.
The challenge though is that generating good personas is an art form in and of itself. But we can get ChatGPT to do most of the work for us.
Using a Persona as part of our prompt will return a more precise and actionable response.
BTW what is a persona? Fair question.
Personas are created to help businesses and organizations understand their customers better by giving them a detailed profile of a typical customer's behavior, preferences, and needs. We can use them inside our organizations too, to understand our peers and team better.
So, first I will share the persona-generator prompt. I will then give you two more prompts that show you how to use the personas in very pragmatic and practical ways.
The Persona-Generator Prompt
Prompt:
Provide three completely believable personal identities and complete personas for an (employment lawyer) working in a (large global law firm). One persona should emphasize negative attributes. One persona should emphasize positive attributes. The other persona should be a wild card.
() = I have been experimenting whether these two variables influence the reply, but so far I have not discerned a measurable difference. But I like being more specific than not as ChatGPT may take them into account if it deems them important. So choose the role and the organization type as you wish.
This will return 3 distinct personas.
PRO TIP: Copy these and paste them into a Word Doc or other easy-to-reference resource. It may paste with some formatting issues (boxes, indents, etc.). If you are using Word, click on the 📋 icon after you paste to open a menu - choose “Keep Text Only.”
Now what?
If you are a business of law person or a junior lawyer, interacting with these various personas might be challenging as you may not have the political clout or standing to simply fire off an email or run a meeting that they attend.
So, let’s use these personas to get a bit strategic and thoughtful on how best to set the stage in our favor.
Use Case: Email
Sometimes an email written the right (or wrong) way can create a cascading effect. You want to ride the waves and not get buried by a tsunami, so use this prompt structure.
Prompt:
What are specific strategies and tactics I can use in sending an email to the persona detailed below that takes into account their persona traits and characteristics? I want them to take time to read the email, consider it, and take the appropriate action.
Persona: (paste the persona you want to use)
You will get back specific guidance on how to write the email. Some of it may not be surprising but rather good reminders. Other parts might truly help you think more intentionally about your email, your goals in sending it, and what action you want it to produce. This is great practice and a nice habit to build.
👉 Try it with the other two personas to see the differences.
Use Case: Meetings
If you are going to be leading a meeting where a certain persona will be present, this is a terrific way to ensure you can predict and accommodate them.
Prompt:
What are specific strategies and tactics I can use in preparing for and leading a meeting in which the persona detailed below will be present? Take into account the persona’s traits and characteristics. I want them to attend the meeting, feel valued in the meeting, pay attention and contribute where helpful, and defer to me in running it.
Persona: (paste the persona you want to use)
Boom! There you go - a meeting prep and strategy in one response. This is guidance and advice for you. Use it as you choose but all of my responses gave solid insight that I might have otherwise overlooked or watered down.
You can always generate more personas by rerunning the first prompt. ChatGPT varies its responses in terms of structure and characteristics. Sometimes you may get a long narrative, other times you will get a short bulleted reply.
Either way, these work.
And are likely better than not considering personas at all!
News you can use: Create Coke AI Art
Coca-Cola is inviting you to make AI art using its iconic brand.
I love it when brands embrace new things without figuring it all out first or being afraid of it. Pepsi did this with NFTs during that craze.
Click the pic to go to the website to begin creating your Coke. (registration required)
News you can lose: Google’s Bard
Google released early access to its new AI Chat product called Bard. But wait, just after it let some of us know we could get early access, it must have changed its mind as now we are all on a waitlist. 👎
If you have a personal Gmail account, be on the lookout for your invite.
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That's a wrap for today. Stay thirsty & see ya next time! If you want more, be sure to follow me on Twitter and LinkedIn.
DISCLAIMER: None of this is legal advice. This newsletter is strictly educational and is not legal advice or a solicitation to buy or sell any assets or to make any legal decisions. Please be careful and do your own research.