The Generative AI newsletter for legal pros everywhere.

🚀 Hello! We have reached 300+ subscribers in 10 days! That is awesome and thank you! 🎉🔥

My goal is to reach 1000. Do you think I can make it? With your help, I can, so please share this newsletter with as many people as you can if you are finding it useful.

This is day 11 of 100 (our goal - 100 consecutive days!) and today we will:

1. learn who you are?

2. learn about email courses

3. help you build your own email course using ChatGPT

4. talk news you can use

Poll time: To continue my effort in delivering highly pragmatic content, I am hoping you will take the quick poll below so I get a better sense of who you are.

Thanks!

Ok, let's kick this off, shall we?

 Today's Use Case & Prompts:

Have you ever taken an email course?

Do you know what one is? Did you know they are truly effective at helping people better understand, retain, and take action with new information?

I have used them myself. Most recently I created an email course to teach lawyers and business of law pros the mechanics of law firm economics - breaking down and explaining in plain language things like billing realization, write-offs/down, collection season, and so on.

It generated over 300 subscribers. 95% of whom I have no previous contact with. If I was a lawyer looking for client leads, this would be incredible!

How to use email courses:

For lawyers, you can use email courses can be used a new way of interacting with clients and prospective clients. Instead of client alerts, blogs, or brochures, an email course is more dynamic and personalized. Think of using them to:
• educate clients
• onboard new clients
• onboard new team members to your practice
• generate leads for new clients
• drive action within your team on a project or strategy
• teach new associates the basic of admin tasks like billing narratives

For business of law/legal ops, you can use email courses to share out and engage a number of groups, individuals, and peers within your organization. Consider using them to:
• onboard new team members
• intro and train on a new software program or resource
• intro and train on a new resource
• share out learning for an event only you could attend
• curate industry news
• inform others on how best to use your team
• break down admin tasks into bite-sized ‘how tos’

Ok, so what is an email course?

An email course is a series of educational lessons or training material that are delivered via email over a period of time. Each email usually contains a lesson or module that builds upon the previous one, and the entire course is designed to teach a specific skill or provide knowledge on a particular topic.

Some Other Examples of use cases:

Leadership development: leadership development opportunities for managers and supervisors, helping them to develop key skills like communication, delegation, and problem-solving.

Compliance training: ensuring that employees understand the laws and regulations that affect your business.

Product knowledge: teaches employees about your products and services, helping them to better understand the benefits and features of what you offer.

Employee engagement: improve employee engagement and morale, by delivering motivational content and training on topics like stress management and work-life balance.

Time management: teaches employees effective time management strategies, helping them to prioritize tasks, avoid distractions, and manage their workload more efficiently.

Health and wellness: promote employee health and wellness, by delivering training on topics like nutrition, exercise, and stress management.

Client development training: provides sales training for your sales team, teaching them effective sales techniques, objection handling, and negotiation skills.

HOW TO BUILD YOUR EMAIL COURSE

Typically, you have to explore the topic. Find sub-topics relevant to your audience. Research each of those. Write the learning objects. Then write each email.

But why not use ChatGPT?

Let’s do this.

You need to learn first.

PROMPT: Define _______ and how it applies to the legal profession.

Read. Note anything that stands out.

PROMPT: What are the most significant challenges, misunderstandings, and opportunities, for lawyers in how to achieve _________?

Now you have a list of things to potentially create your course around. But let’s dig a bit deeper to uncover some topics that might be more insightful or helpful

PROMPT: What are some unconventional, contrarian, and weird challenges, misunderstandings, and opportunities, for lawyers in how to achieve _________?

Now you likely have a list of really interesting topics.

You have a choice. You can start creating your email course now by yourself OR have ChatGPT get you well beyond go.

Let’s do that.

PROMPT: Build a complete 5-day email course to use inside a law firm or corporate legal that uses your last response. Write each day’s email complete with learning objectives, a complete detailed lesson, and a motivational statement to help the employee take action.

It’s like magic! Now you likely have a full email course. Now, this is awesome and all but I highly recommend you review each email lesson to make sure it is actionable and will teach the learning outcome you hope it does. This means you may need to edit, refine, or expand on the topic.

If you need to expand your email lessons out some more . . . well, you know what I’m going to say, don’t you?

PROMPT: For the following email, please expand on it to include a specific learning outcome, provide more detailed content, make a suggestion for further reading, and ensure that it is easy to follow and the reader will achieve the learning outcome.

Here is a general step-by-step guide for creating, building, and deploying an email course:

Choose a topic and define your target audience: Identify the topic for your email course and define your target audience, taking into account their interests, needs, and level of knowledge.

Create an outline and modules: Develop an outline for your email course and break it down into modules or lessons. Each module should be designed to teach a specific concept or skill related to the overall topic.

Create content for each module: Write content for each module, keeping in mind the learning objectives for each lesson. Use clear and concise language and provide examples, visuals, and exercises to help reinforce the concepts being taught.

Choose an email marketing platform: If you are inside an organization you can choose to do this manually to ensure people receive it and it does not go into SPAM. But you will lose analytics. If you want to get insight into how many people are opening, reading, and clicking on your emails, you will likely need to use an email platform such as MailChimp or Convert Kit.

Set up your email sequence: Set up your email sequence by creating a series of automated emails that will be sent to subscribers on a regular schedule. Each email should contain the content for a specific module, along with any supplementary materials like worksheets, videos, or quizzes.

Promote your email course: Promote your email course through your website, social media, and other channels, using targeted messaging to attract your target audience.

Monitor and adjust your course: Monitor the performance of your email course by tracking engagement metrics like open rates, click-through rates, and completion rates. Use this data to make adjustments and improvements to your course over time.

Today’s tool is Rephrasely - An AI paraphrasing tool for writing

Its tagline is “Paraphrase variations in 18 writing modes”

What it does? Just paste or start writing your text in our input box above, and this tool will help you to generate the best paraphrases from your original writing. It is helpful to unstick yourself from talking about things the same way all the time.

I know I tend to lock into certain words or phrases. Being able to use this to refresh my writing and change it based on tone and style is helpful

Here is my <5min video of me walking you through it.

News you can use:

A lot happened this last week in AI. it might have been easy to miss this; Google announced AI will be embedded into its products in Workspace. This means Gmail, Docs, Sheets, Slides, Meet, and more.

It will be rolled out to us over the next couple of months so be on the lookout.

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That's a wrap for today. Stay thirsty & see ya next time! If you want more, be sure to follow me on Twitter and LinkedIn.

DISCLAIMER: None of this is legal advice. This newsletter is strictly educational and is not legal advice or a solicitation to buy or sell any assets or to make any legal decisions. Please be careful and do your own research.